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These clients and apps currently offer Dark Mode-either as a setting that the user can set manually or by automatically detecting the user’s preferred color scheme: Mobile appsīut just because all these email clients offer a way to set their UI to a dark color scheme, that doesn’t mean that they handle your emails the same way. While it seems like a pretty narrow market share, it’s relatively easy to simply duplicate the (prefers-color-scheme: dark) styles you already applied and simply add the appropriate prefixes to each CSS rule. Not every style works with it, but it does work for image swapping on. This is a method first brought to our attention by Mark Robbins to target the Outlook app. (prefers-color-scheme: dark) allows you to create the most robust custom Dark Mode themes where you can implement anything from Dark Mode-specific image swaps, hover effects, background images… basically almost anything you can do with traditional CSS! This method requires you to add Dark Mode meta tags and styles to the of your email in order to work in Apple Mail. This method works in very much the same way as applying a block of styles inside a query for your Mobile Responsive view, except this CSS block targets any user interface that’s set to Dark Mode. But what if you’d like to apply your own Dark Mode styles that could very well differ from email clients’ default color schemes? There are two methods you can use. ĭifferent Dark Mode targeting methods How do I target Dark Mode users with my own styles?Īs noted above, how email clients in Dark Mode handle your regular HTML emails will vary. In the interest of advocating for better Dark Mode targeting support and less invasive Dark Mode theming logic, you can communicate your thoughts directly to Gmail’s Accessibility team, and you can also contribute your screenshots of Gmail’s Dark Mode breaking your email.

EM CLIENT THEMES HOW TO

Not only does this Full Color Invert scheme most radically change your email, but the email clients that use this logic also don’t allow Dark Mode targeting at the moment.Įmail clients are still figuring out how to best implement Dark Mode and may be open to feedback from users-especially since not allowing email developers to target Dark Mode with their own styles can have a negative impact on legibility and accessibility.

In the examples below, you can see the light backgrounds have been converted to dark versions of the original colors and areas that previously had a dark background with light text are now light with dark text.

EM CLIENT THEMES WINDOWS

Unfortunately, this is currently the tactic used by some of the more popular email clients, such as Gmail app (iOS), Outlook 2021 (Windows), Office 365 (Windows), and Windows Mail. So if you already designed your emails to have a dark theme, this scheme will ironically force them to become light. The Full Color Invert is the most invasive color scheme: It not only inverts the areas with light backgrounds, but impacts dark backgrounds as well. is an email client that partially inverts colors, like you can see in this screenshot: Fortunately, most email clients that use this method also support Dark Mode targeting, so you can override the client-default dark theme. It generally leaves areas that already have dark backgrounds alone, resulting in a fully Dark Mode design. It only detects areas with light backgrounds and inverts them so the light backgrounds are dark, while the dark text becomes light. The first Dark Mode theme is what I like to call a “Partial Color Invert”. Below, you can see a side-by-side of an email with a Light Mode theme, and a Custom Dark Mode theme.īefore we look into how to approach a custom Dark Mode theme though, let’s check out how other email clients treat their Default Dark Modes.

EM CLIENT THEMES CODE

But if you’re like most of us and you’re not a fan of these Default styles, you might want to go with the third option: design and code your own Dark Mode theme. There are quite a few email clients that will automatically force their default Dark Mode onto your email if you don’t do anything at all.

Secondly, If you enable Dark Mode as described below, then Apple Mail will auto convert your email to a Dark Mode Version using a partial invert (also described below).

Enterprise Plan Boost collaboration and drive resultsĪpple Mail has a few exceptions to this: First, plain text emails do trigger the application of a Dark Mode theme, and the minimum code that blocks Dark Mode from applying to a plain text email is a 2×1 image-this is to ensure that you can include a 1×1 tracking pixel while retaining a “plain text” feel.

EM CLIENT THEMES PLUS

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